Brand

Brand Caolion
Brand Caolion

BRAND

 

‘CAOLION’
Back to your first
true skin.
Caolion awakes
your first skin.

Calming the skin,
Awakening the original strength of the skin,
Opening and revitalizing the skin,
The best cosmetics.

Brand Identity

Caolion Calm + Awake + Open + LION

Calming the skin,
Awakening the original strength of the skin,
Opening and revitalizing the skin,
The best cosmetics.

 

Brand Concept

Your natural skin. That’s the answer Caolion found.
Easing the tiredness of exhausted skin and calming the skin.
Awakening the original strength of the skin. Opening and revitalizing the skin.
Back to your first true skin.
Caolion awakes your first skin.

 

Brand Story

[Back to your first skin] [Back to your true skin] [Awaken your first skin] Do you remember your first skin?

Do you remember your first skin?

Bright and resilient, that was your skin…
Soft touchable skin, would get sunburn, would get hurt, yet your healthy skin healed up in no time…
The skin that was fit and firm… Young but was not weak…

Excessive chemicals…Wrong decisions… Burdensome makeup…Didn’t your skin lose its natural vitality?

After all these years in this environment… Did it get weary?
Where did it go… Your beautiful skin…

Back to your first true skin
Caolion awakes your first skin.

 

Brand Line

Minus Beauty
= Where is Pore? (Pore Care) + D-Programme (Detox basic care)
and HIAWA (Whitening Care) + Anti – aging (Wrinkle Care)

Back to the first skin

Starting with right thought:
For the natural beauty of skin,
Instead of adding more,
Purifying the skin should be the priority
Therefore, the products from brand line of CAOLION Cosmetics
Purifies pores, provides pore care treatment
Instead of applying excessive nutrition and oil,
Detox basic skin care that purifies skin and
It consists with detox basic skin care which purifies skin with balanced moisture/oil control.

GO Shopping Mall

Brand Caolion

BRAND

 

Seven-step
self-esthetic system
with seven types of
natural water.

Which strength of massage
irritate or energize my skin.
I know my skin the best.
The ability of rejuvenating
my skin is inside of me.

Brand Identity

SERSE Self 7 Esthetics

Seven natural waters
Seven steps
Self-esthetic system
Awake your skin.

 

Brand Concept

Only for me…
Seven-step self-esthetic system
with seven types of natural water.
SERSE

When eating,
Why we consume carbohydrates, protein and fat
is for balanced nutrition.

When having a meal,
Why appetizer, main dish and dessert have order
is for enough time
to taste the food and absorb nutrition.

Skin is part of our body.
Be nutritious,
Be patient.

Let seven types of natural water
fill nutrition into your skin.
Let seven steps of skincare
awake y+H10our skin.

Seven-step self-esthetic system
with seven types of natural water.
SERSE

 

Brand Story

The first chapter of SERSE : Why self-esthetic system?

Is there anyone else
who understands my skin better?

Are there any hands that
understand my skin better?

Answering the question
“Why do we need a home esthetic?”
When there are numerous esthetic demonologists.

Which day and food
makes my skin sensitive

Which strength of massage
irritate or energize my skin.

I know my skin the best.

The ability of rejuvenating my skin is inside of me.
Only for me…
Seven-step self-esthetic system
with seven types of natural water.
SERSE

The second chapter of SERSE : Why cosmetic made of natural water?

Do you know what a bottle of cosmetic contains the most?
WATER

Your cosmetic is mostly made of
WATER

A reason why you are
paying for cosmetic is because

It contains
good ingredients
science
technology
and
effort.

Stop paying for water
Stop spending time on water.

Here’s the most authentic cosmetic for your skin
without a single drop of water

A cosmetic without fabrication,
made of seven types of natural water
containing natural ingredients:
Plum, Platycladus, Retinispora, Rice, Carrot, Grape and Tangerine

The only authentic cosmetic for me is
SERSE

Brand JJ Young

BRAND

 

Youth is too busy,
Let JJ Young
handle it.

Joyful is ‘youth’ful
joyful skin care
with JJ Young
Don’t be complicated
Don’t be difficult Care your skin with
joy and fun

Brand Identity

JJ Young
 

Brand Concept

Youth is too busy,
Let JJ Young handle it.

Only way to prove myself is through
time and effort.

This moment,
Youth

Too busy,
have a long list of “To-do’s”

Only thing I’ve got is
ambition, strength and
JJ Young

Let JJ Young handle the skin,
enjoy my youth

Just enjoy Young
JJ Young

 

Brand Story

The first chapter of JJ Young :

Joyful is ‘youth’ful
joyful skin care
with JJ Young

Youth is filled
with joy and fun

Be myself and shine
when I’m playful

Care your skin
with joy and fun

Don’t be complicated
Don’t be difficult
Care your skin with
joy and fun

Just enjoy Young
JJ Young

The second chapter of JJ Young :

Anti-time
Anti-aging
JJ YOUNG

Why waste time on every minute
passing by?

Think I’ll age putting all skin cares.
Be simple on your skin.

Fast, Simple and Easy
Stay youthful

Just enjoy Young
JJ Young