History

Heritage History
History

History

CAOLION, beginnving of natural Korean cosmetics

Eunhee Joo, founder of CAOLION Cosmetics, designed skincare even for sensitive skin like herself.

“Are there any reliable products for sensitive skin?”

In a market only focused on fragrance, smooth application, comfortable wear-ability, and instant but temporary effects, Jin Young Joo – founder of CAOLION cosmetics – troubled with sensitive skin, tried every recommended products in the market for a solution but still suffered from skin trouble.

Jinyoung Joo, founder of CAOLION Cosmetics, designed skincare even for sensitive skin like herself. Her artisanship and efforts – even tasting products – for creating these products was the new beginning of CAOLION Cosmetics and Korea’ s first pure hypoallergenic cosmetics

CAOLION, beginning of natural Korean cosmetics

Natural cosmetics created by harmonizing and enhancing traditional Korean skincare secrets with modern technology.

CAOLION PRESENT, 2017

01
· Participated in Sephora Denmark Press Event
· Participated in Sephora Sweden Press Event
· Participated in Sephora Portugal Store Managers’ Convention – Faro
· Sponsored 2017 GoGlam Gala Event
02
· Launched at Boots in the U.K
· Launched at Sephora SEA (Singapore/Malaysia/Thailand/Philippines)
03
· Launching at CVS in the U.S.

2016

  • · Enter Online/Offline channel in CANADA
  • · Enters Online/Offline channel “Urban Outfitters” USA, CANADA
  • · Launch the brand in J.C. Penny USA.
  • · Launch the brand in Macy’s USA.
01
· Selected as Asia’s first cosmetic brand to sponsor official Golden globe gift bag for the 73rd Golden Globe Awards
· Entered at SaSa in Hong Kong, the largest cosmetic distribution channel in Asia.
· Chinese CFDA certified – 3 Pore pack products
· CAOddON’s 21th Anniversary, holds ‘Skin detox – ‘clearing and filddng’ beauty class event
· Launch HOT & COOL Pore Foam Cleanser, Pore Glowing Day & Night Duo
· Shoot PPL for Pore Tightening Day & Night Glowing Duo on @STAR1 with Sunghoon
02
· Broadcasts KBS 1TV “Take care of me”
· Selected as Asia’s first cosmetic brand to sponsor official gift bag for
· the 88th Academy Awards Launch Pore Bounce Cream
· Launch “Academy Awards Gift” Limited edition Launch “Freshly Hydro Sheet mask”
· Launched sheet mask trio, Pore Refining Sheet Mask, Pore Restoring Sheet Mask, Pore Trouble Sheet Mask
03
· Broadcasts “Pore Bounce Cream” on “K STAR Real Beauty”
· Launch “Pore Cooling Moisture Stick, Pore Glowing Moisture Stick and Pore Sebum Control Moisture Stick”
05
· 11 stores in Singapore, 15 Stores in Malaysia, 5 stores in Thailand, 3 stores in Australia,
· 6 stores in the Philippines, 3 stores in New Zealand, (2017 07) stores in India and 5 stores in Indonesia.
06
· Sponsored gift bag for the 70th “Tony Awards” in the U.S.
07
· Participated in ‘SEPHORA AUSTRAILIA PRESS EVENT DAY’
· Launched Premium Blackhead O2 Bubble Pore Pack at GS Home-shopping.
09
· Participated in China international beauty expo (guangzhou)
· Selected as a brand for Sephora Brand Exhibition in Paris
· Concluded MOU contract with POSCO-DAEWOO for retail in the U.K.
· Concluded retail contract with SEPHORA EU (17 countries)
· Entered in sugar cup, Hanam Starfield
· Completed the clinical tests for 9 products of ‘freshly’ and ‘Pore Bounce Cream’
10
· Acquired ‘ISO 227162007’
· Hosted Brand Take Over in Sydney Sephora
· Concluded MOU contract with JW HOLDINGS
· Europe CPNP certified for 17 products of ‘Where is Pore’
11
· Contracted exclusive ambassador contract with KYUN SANG, YOON.
12
· Participated in Sephora France Press Event
· East South Asia ASENA certified for 18 products of ‘Where is Pore’
· Won an award ‘Top of Export’ for ‘The 53th Trade Day’

2015

  • · Enter Online/Offline channel in CANADA
  • · Enters Online/Offline channel “Urban Outfitters” USA, CANADA
  • · Launch the brand in J.C. Penny USA.
  • · Launch the brand in Macy’s USA.
01
· Enters Kmall24 of KITA
02
· Enters Alibaba China affilated Tmall Global
03
· Enters the largest online cosmetic retailer in China, “Jumei”
· Enters Online/Offline channel “Urban Outfitters”
· Enters contract with the UK Online cosmetic retailer “The Silk Road”
04
· Selected as advanced corporation of KOTRA Global Distribution Channel
· Enters US online cosmetic retailer “Soko Glam”
· Enters Australian online cosmetic retailer “ANIQA”
05
· Selected as one of the top 500 corporations by Small & Medium Business Corporation
· Launch the brand in Sephora, a global beauty retail chain operated by

· Louis Vuitton and Moet Hennessy Group (LVMH) via on/offline.
· Signs entry contract with US Cosmetic company “Blue Mercury” online distribution channel
· Sponsors Child Fund Korea’s “Children for Children” festival

· Sponsors welfare foundation “Holt Children Welfare Foundation”
06
· Participate in Yiwu Imported Commodities Fair
· Awarded the Grand Prize in the cosmetics category by Korean Brand Power (2 consecutive years)
· Proceeds EU cosmetics regulation for 27 member states in Europe
· Establishes CAOLION laboratory for organic cosmetics
· Establishes CAOLION manufacturing factory for organic cosmetics
· Sponsors charity bazaar “Compassion Korea“ with magazine “BAZAAR Korea“
· Launches CAOLION’s pore line product “Hot Deep Pack Foam“and “Cool Relax Pack Foam“

08
· Launches “CAOLION Premium Hot & Cool Pore Pack Duo”
09
· Awarded “ISO14001 Certificate of Environment Management System”,
· “ISO9001 Certificate of Quality Management System”
· Participate in “2015 China International Beauty Expo”
10
· Launch the brand in J.C. Penny USA.
· Launch the brand in Macy’s USA.
· Registered Health Canada, entered 49 stores at Sephora & J.C Penny in Canada Participate
· Pop-up store event with Urban Outfitters in New York, NY USA.
· 2015 Chinese International Beauty & Cosmetic Expo in Beijing”
11
· Participated in COSMOPROF Hong Kong 2015.

2014

  • · Establishes CAOLION’s US branch, CAOLION COSMETICS USA INC. in New York
  • · Contract with Hong Kong drugstore chain, “Mannings“
  • · Enters 400 CJ Olive Young stores
  • · Builds new CAOLION Cosmetics warehouse in Gonjiam
01
· CAOLION BNC was chosen as venture corporation by Small and Medium Business Corporation
· Enters first floor of Daegu Department store
· KBS Broadcasts “LTE V3 Moisture Cream” on “After school’s Beauty Bible”
02
· Build Caolion cosmetics Head Quarter Building in Nonhyun-dong
· Broadcasts CAOLION Cosmetics “The Uneasy Truth of Cosmetics” commercial film in all domestic CGV movies theaters
03
· Establishes CAOLION’s US branch, CAOLION COSMETICS USA INC. in New York
· Certified company-affiliated R&D centers by Koita
04
· Entered every store of LOHB’s (Drugstore)
· KBS 1TV’s “Dream Company Employment Project, Scout” features CAOLION Cosmetics
05
· Establishes CAOLION Cosmetics Hong Kong branch, CAOLION COSMETICS(HK) LIMITED in Hong Kong

· Cosmetics Registered as Civil liability of Facilitator of Foreign Patients by the Ministry of Health and Welfare Caolion holds contest “CAOLION Cosmetics Design & Advertisement”
· Caolion holds contest “CAOLION Cosmetics Pore diet Beauty Class”
06
· Contract with Hong Kong drugstore chain, “Mannings“
· Small and Medium Business Corporation

· “Good working Environment Corporation” certified Chosen as Korea’s super power brand in cosmetics section USA FDA certified – 16 products
07
· Broadcasts Premium Original Pore Pack on SBS variety show “Good Sunday-Roommate Season 1”
08
· Enters 400 CJ Olive Young stores

· Enters Jeju Duty Free Shop(JDS)
· Hosted the 1st CAOLION Design Contest.
10
· Launches Pore Moisture Stick Mist
11
· Launches Centellcia Moisturizing Ointment
· Broadcast Premium Black head Steam Pore Pack on SBS variety show “Good Sunday Roommate Season 2”
· Broadcast Centellcia Moisturizing Ointment on SBS “Moring Wide”
12
· Builds new CAOLION Cosmetics warehouse in Gonjiam (Sponsors Child fund Korea)
· Sponsors Child fund Korea Enters the “Share the Love” agreement with
· Child Fund Korea Sponsors 2014 “Miss First Beauty World”
· Sponsors Beauty Stick Mist on MBC Every 1 “The Most Beautiful Days”
· 2014 Sponsors 2014 “Miss First Beauty World”
· Sponsors Beauty Stick Mist on MBC Every 1 “The Most Beautiful Days”

2011 ~ 2013

[2013]

  • · Acquires global license for the “Jang Ok-Jung” brand
  • · Enters all domestic branches of GS Watson, Shinsaegae BOONS, Lotte LOHBS, Nongshim PANDORA, and ARTBOX
  • · Advertises “CAOLION Pore Exercise” on public TV broadcasts (for 5 months until September 2013)
  • · Launches CAOLION TV home shopping exclusive brand, “BEAUTY GLORY” with Waterfull Cleanser
  • · Lauches CAOLION Cosmetics intense hydration line(12 products), “LTE V3”

[2012.11]

  • · Opens CAOLION’s flagship store in Apgujung

[2011.01]

  • · CAOLION’s ‘Pore Minimizing Pack’ chosen as one of the top 100 hit products of 2010

2013

01
· CAOLION BNC was chosen as venture corporation by Small and Medium Business Corporation
03
· Broadcasts “Pore Pack” on SBSFunE “Seo-In Young’s star beauty show season 3”
04
· Sponsors SBS drama “Jang Ok-Jung, Living in Love” (starring Kim Tae hee, Yoo Ah In); Acquires global license for the “Jang Ok-Jung” brand

Broadcasts “Waterfull Cleanser” on “SBSFunE Seo-In Young’s star beauty show season 3”
· Broadcasts on SBS “Kim Byungman’s Law of the Jungle in New Zealand”
05
· Enters all domestic branches of GS Watson, Shinsaegae BOONS, Lotte LOHBS, Nongshim PANDORA, and ARTBOX

· Advertises “CAOLION Pore Exercise” on public TV broadcasts (for 5 months until September 2013)
· Broadcasts “Premium Blackhead Steam Pore Pack” on MBC “Sunday Sunday Night – Real Man”

· Broadcasts Apgujung flagship store on TVN “A Martian-X File”
06
· Launches CAOLION TV home shopping exclusive brand, “BEAUTY GLORY” with Waterfull Cleanser
07
· Passes 40 clinical skin tests: 14 on pore packs, 15 on sleeping pore packs, 11 on blackhead steam pore pack
· Lauches CAOLION Cosmetics intense hydration line(12 products), “LTE V3” (Worlds first application for low temperature process method) Enters Hotel Shilla’s Hong Kong & Macao beauty retailer “SWEET MAY”

10
· Broadcasts “Blackhead Steam Pore Pack” on M.net “Super Star K Season 5”
11
· Lauches CAOLION Cosmetics intense hydration line(12 products),
· “LTE V3″(Worlds first application for low temperature process method)
· Enters Hotel Shilla’s Hong Kong & Macao beauty retailer “SWEET MAY”
· Sponsors KBSN “Hello Beauty school of Hello Venus”

2012

01
· Establishes research based corporate factory, CAOLION Lab Co., Ltd.
03
· Sponsors movie “Hwacha (wagon)” (starring Lee Sun Kyun, Kim Min Hee), which gathered over 3 million viewers.
05
· Broadcasts “Blackhead Steam Pore Pack” on “Get it Beauty”.
· CAOLION pore pack ranks as most searched keyword from major search engine Naver’s “Sheet Mask/Pack” category

10
· Broadcasts ‘Pore Original Pack’ on SBS “Partner”
· Broadcasts CAOLION’s cosmetics on JTBC drama “Happy Life without kids”
11
· Opens CAOLION’s flagship store in Apgujung
· Launches CAOLION’s hydration line “MooL PooL & BaB PooL” (6 products)

12
· Sponsors SBS drama “Cheong Dam-Dong Alice” (Trending actor Moon Geun-young, Park Si-hoo) Sponsors SBS Drama Awards
· Sponsors SBS Drama Awards.

2011

01
· CAOLION’s ‘Pore Minimizing Pack’ chosen as one of the top 100 hit products of 2010 by the Korea National Council of Consumer Organizations

05
· Participates in Shanghai Beauty Expo 2011 in China
10
· Launches CAOLION’s detox line “D-PROGRAMME” (7 products)

12
· CAOLION’s “Pore Minimizing Pack” chosen as COUPANG’s best seller of the beauty category

2006 ~ 2010

[2009. 04]

  • · Sponsors and presents awards for 2009 Miss Korea beauty pageant

[2008. 10]

  • · Launches CAOLION’s organic product line “De CAOLION” (6 products)

[2006. 04]

  • · Changes corporate name to CAOLION Cosmetics Inc

2010

05
· Chosen as main product of the Korean pavilion at world’s largest B2B site, Alibaba (sponsored by KOTRA, Korea Trade Association)
· CAOLION Pore Minimizing Pack chosen as Naver’s no.1 product of pore pack, pore cosmetics

07
· Enters Shinsaegae Department Store (Myungdong main branch), begins sales

2009

04
· Sponsors and presents awards for 2009 Miss Korea beauty pageant

2008

10
· Launches CAOLION’s organic product line “De CAOLION” (6 products)

2007

03
· Establishes CAOLION’s China branch, “United Golden Jade C/M Company”

2006

04
· Changes corporate name to CAOLION Cosmetics Inc.

2001 ~ 2005

[2005. 04]

  • · Signs entry contract with LVMH Group beauty retailer “SEPHORA”

[2004. 11]

  • · Launches CAOLION’s aesthetic “SERSE” (7 products), direct sales distribution

[2002. 03]

  • · Opens CAOLION’s online shopping site (www.caolion.com)

2005

04
· Signs entry contract with LVMH Group beauty retailer “SEPHORA”
06
· Signs entry contract with Asia’s largest beauty retailer “SaSa”, Hong Kong

2004

06
· Launches CAOLION’s men’s line
11
· Launches CAOLION’s aesthetic “SERSE” (7 products), direct sales distribution

2003

02
· Launches CAOLION’s aesthetic “SERSE” (7 products), direct sales distribution
10
· Launches CAOLION’s feminine hygiene wash line “DAILY VITAL WASH” and “CLEAN INDEX”. Distributes feminine hygiene wash “EVE” to pharmacies

2002

03
·Opens CAOLION’s online shopping site (www.caolion.com)

2001

10
·Opens CAOLION’s online shopping site (www.caolion.com)
11
· Launches CAOLION’s body product line
12
· Launches CAOLION’s premium line “Caolion Premier (CP)”

1995 ~ 2000

[1995. 06]

  • · Establishes CAOLION Inc. – Develops and launches 7 liquefied chitosan cosmetics products

2000

05
· Enters market (5 sole distributors, 30 retail stores) – Kim Mihwa chosen as CAOLION’s TV advertisement model

1999

10
· Changes corporate name to CAOLION HWAJANGPOOM Inc

1995

06
· Establishes CAOLION Inc. – Develops and launches 7 liquefied chitosan cosmetics products